Studio
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Candid® is a solo design practice founded by Sergey Gerlio, based in Switzerland.
I partner with early-stage teams to direct brand and product design. Currently leading interface design across select venture-backed products in Europe and the US.
Previously, I led design at Google, and founded Cubeoy, a fun, always-with-you tool. Before that, I designed systems for Offlore®. I build and maintain small software experiments and open tools for digital typography and layout systems.
You can find me on X and ReadCV, or reach me at:
Works
Deliverables
Strategy
The foundation. Research, interrogation and synthesis, shaped into a clear and defensible position that grounds every creative decision that follows.
Design
With strategy set and direction defined, design is the licence to iterate — pushing the parameters to see how far the work can go.
Direction
A taste-led practice: shaping a visual language that brings cohesion and clarity to every expression of the brand.
Motion
Movement as part of the language. Motion studies, timing and transitions that carry the identity off the page and give it a pulse across screens.
Candid®
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